Beats Match Professional will get a Kim Kardashian makeover


A collaboration between Apple’s Beats model and superstar Kim Kardashian will quickly lead to three new colours of Beats Match Professional wi-fi earbuds.

The three new “impartial” colours are designed to mix in additional than most earphones. They arrive out at Apple.com/kim beginning August 16 and at choose Apple Shops and resellers on August 17.

With Kim Kardashian’s assist, Beats Match Professional wi-fi earbuds coming in three new impartial colours

As you could recall, Kardashian spilled the discharge of Beats Match Professional once they first got here out. Paparazzi snapped her carrying them forward of their official launch.

Kardashian’s three new colours are referred to as Moon (mild), Dune (medium) and Earth (deep). Muted and earthy, they’re a departure from the customarily primary black, white or shiny colours seen in lots of tech equipment, like headphones and earbuds.

“Because you’re carrying one thing daily, I wished them to have the ability to mix in,” Kardashian defined in a video in regards to the launch (beneath). “And I’ve by no means seen any tech merchandise, particularly headphones, be in impartial colours.”

‘Mix in or stand out’

“I wished to interrupt away from the concept that headphones must be colourful to make an announcement,” Kardashian stated. “This collaboration is particular as a result of it means that you can mix in or stand out, and Beats is thought for creating merchandise that showcase individuality.”

Launched late final yr, Beats Match Professional have seen optimistic critiques. Customers just like the comfy match supplied by versatile wingtips and a number of sizes of silicone ear ideas.

The earbuds are additionally technologically superior, much like AirPods Professional. They function Energetic Noise Cancellation with Transparency mode, spatial audio assist, and an H1 chip for one-tap pairing, Siri assist and computerized switching between Apple gadgets.

And you will get AirPods Professional in should one shade (white) whereas Beats Match Professional are available in 4 colours (and now extra), as famous beneath.

New shade palette

These new Kardashian colours, Moon (mild), Dune (medium) and Earth (deep), add to the present Beats Match Professional colours: Beats Black, Beats White, Sage Grey and Stone Purple.

“Kim introduced her signature minimalist model to the first-ever Beats Match Professional customized headphones,” stated Eddy Cue, Apple’s senior vp of Companies. “We’re excited to supply Beats’ most progressive headphones in an entire new, attractive shade palette to music followers and style lovers alike.”

The place to purchase

You’ll be capable of purchase the brand new editions from Apple.com/kim on August 16. The subsequent day, they go on sale at Apple’s on-line shops within the U.S., Canada, U.Ok., France, Germany and Japan. Amazon will carry them within the U.S. and Canada.

They new colours might be priced at $199.99, the common Beats Match Professional worth.

‌Apple Retailer‌ places carrying the brand new colours might be restricted:

  • The Grove, Tower Theatre and Third Avenue Promenande within the Los Angeles Space
  • Fifth Avenue and SoHo in New York Metropolis
  • Aventura in Miami
  • Michigan Avenue in Chicago
  • Europe: Regent Avenue in London, Champs-Élysées in Paris, and Kurfürstendamm in Berlin

Approved resellers will embody SSENSE in Canada, Selfridges within the U.Ok., Galeries Lafayette in France, Zalando in Germany and Switzerland, David Jones in Australia, and Crawford and WeChat in China.

After all, you possibly can already purchase Beats Match Professional in 4 colours — Beats Black, Beats White, Sage Grey and Stone Purple — on Amazon, at the moment priced at $179.99.