Google Clarifies Product Structured Information GTIN Values Should Be In Numerical Kind

Google has up to date its product structured knowledge doc to specify that the GTIN worth have to be introduced is in numerical type. Google mentioned it doesn’t assist the URL type for GTINs.

You may see the replace on this location of this Google assist doc the place Google added “Make sure that the GTIN worth is within the numerical type; we do not assist the URL type for GTINs.” That line was beforehand not there, as you’ll be able to see from the Wayback Machine archive.

Naomi Gallula notified me of this on Twitter and mentioned that Google now solely helps the numerical worth regardless of saying GS1 digital hyperlink is okay. Right here is her tweet:

So preserve this in thoughts when implementing GTINs, which is essential for product search in Google.

Discussion board dialogue at Twitter.