Google ‘Get The Message’ marketing campaign needs RCS on Apple iPhone


For the previous 12 months, Google has been more and more calling out Apple for not adopting RCS (Wealthy Communication Companies) on the iPhone. Meant to switch SMS/MMS, it has plenty of technical developments that may enhance the messaging expertise between Android and iOS customers. Google is now launching a “Get The Message” stress marketing campaign in hopes that Apple will change its thoughts on RCS.

If #GetTheMessage sounds acquainted, it was the hashtag appended to the Android staff’s video explainer of “Texts Go Inexperienced” by Drake in June. It’s now the URL of a web page on android.com that lays out Google’s marketing campaign for RCS on Apple telephones: 

It’s time for Apple to repair texting.

It’s not concerning the shade of the bubbles. It’s the tiny images and movies, no texting over wifi and no learn receipts. Apple creates these issues after we textual content one another from iPhones and Android telephones, however does nothing to repair it.

Highlighted issues, which embrace social media testimonials and reporting, cowl low-resolution images and movies, dangerous group chat experiences, no texting Android customers over Wi-Fi/knowledge, damaged accessibility requirements, lack of typing indicators, and absence of end-to-end encryption. All are resulting from iPhone’s continued use of SMS/MMS for non-iMessage conversations. Every of these six tentpoles might be simply tweeted @Apple from the web site.

Google positions “trendy business commonplace” RCS as the answer. Notably, the corporate’s ask is fairly particular in that it simply needs Apple to undertake RCS for messaging between Android and iOS. It stated this gained’t change iMessage (iPhone-to-iPhone conversations) and echoes earlier feedback about not wanting iMessage on Android.   

There’s a very clear resolution.

Apple turns texts between iPhone and Android into SMS and MMS, out-of-date applied sciences from the 90s and 00s. However Apple can undertake RCS — the trendy business commonplace — for these threads. Fixing the issue with out altering your iPhone to iPhone conversations and making messaging higher for everybody.

RCS permits for higher-res attachments (given using a cloud again finish), higher group chatting with controls, sending over knowledge, typing indicators, and E2EE. Supported by carriers worldwide, Google stated there are 500 million month-to-month lively customers as of Might.

The Android Get The Message web site ends by suggesting “different messaging apps,” together with Sign and WhatsApp. 

Extra on Google and RCS: