Google releases Adverts API model 11


Google has simply launched the most recent model of the Adverts API, model v11_1. 

What’s modified. Listed here are the main modifications in response to Google’s launch notes.

Property

Audiences

Bidding

Campaigns

  • Added assist for the next metrics within the marketing campaign report:
    • all_conversions_from_click_to_call
    • all_conversions_from_directions
    • all_conversions_from_menu
    • all_conversions_from_order
    • all_conversions_from_other_engagement
    • all_conversions_from_store_visit
    • all_conversions_from_store_website
  • Made metrics.phone_call appropriate with segments.hour within the marketing campaign report.

Experiments

Planning

Suggestions


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What’s the Google API. The Google API permits builders to work together instantly with the adverts platform, making massive or strong accounts and campaigns simpler to handle. With the adverts API, you’ll be able to:

  • Automate account administration
  • Create customized experiences
  • Handle stock
  • Handle sensible bidding methods

Why we care. Builders who use the Google Adverts API ought to make notice of the brand new updates and plan administration of their accounts accordingly.


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About The Writer

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.