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Ideas for the way to publish successfully on LinkedIn from search engine optimization Sara Taher


Each time I go to LinkedIn currently, I nearly at all times see an replace from Sara Taher, the search engine optimization Workforce Lead at Flywheel Digital.

And plenty of of her posts are likely to get lots of engagement. Her updates usually appeal to a whole bunch of reactions, feedback and shares. 

So what’s her secret to posting successfully on LinkedIn and being so seen? Has she discovered the LinkedIn algorithm?

Taher was form sufficient to provide just a little perception into her LinkedIn posting technique. What follows are highlights of our Q&A. You could discover that a lot of the recommendation Taher shares aligns with LinkedIn’s recommendation for creators.

Choose your LinkedIn purpose(s). Taher’s largest purpose on LinkedIn? To construct her private model. 

  • “My viewers is search engine optimization and digital entrepreneurs primarily, however I used to be capable of appeal to some tech-savvy enterprise house owners and a few advertising and marketing managers on the lookout for search engine optimization consultants,” Taher mentioned.

Keys to a profitable LinkedIn publish. Taher mentioned she doesn’t use a schedule. She writes primarily based on inspiration. Fairly often, Taher mentioned she will get an concept for a publish from one thing she is actively engaged on.

So what system works for Taher?

  • “The system is 4 issues. Present 1. relatable and a couple of. actionable data. 3. Be your self and 4. be actual.”
  • “SEOs can perceive my posts, I be certain that it’s straightforward and easy to grasp. In addition they discover it related to on a regular basis search engine optimization duties.”

This publish is one instance of her doing that, when she mentioned content material audits. 

Right here’s one other, through which she mentioned optimizing the homepage:

Along with sharing search engine optimization insights and suggestions, Taher opens up about herself.

In this publish, she famous how posting one thing about herself made her really feel “seen” as an individual for the primary time.

And in this publish, she mentioned confidence, which she admitted she struggles with. 

Is there a “finest time” to publish on LinkedIn? I do know, I do know. Posting at mid-morning, midweek ensures nothing by way of visibility or engagement in your LinkedIn publish. However I used to be curious if Taher had seen any days or occasions that labored typically for her. Right here’s what she mentioned:

  • “My viewers is worldwide with completely different time zones and even generally completely different weekend days (some nations take Friday and Saturday off as weekend). I simply discovered that posting very first thing within the morning my time, and usually posting on Sundays, Tuesdays and Wednesdays, would get probably the most engagement.”

What to keep away from. Taher additionally has some recommendation on what doesn’t work:

  • “Positively making an attempt to be like another person. Don’t attempt to imitate different individuals’s fashion,” Taher mentioned.

Taher mentioned she realized quite a bit by following different search engine optimization specialists on LinkedIn and connecting with them. However you possibly can study from others with out copying them. 

Defining success. Success will rely in your targets. So how does Tahker measure “success” for her LinkedIn publish? 

  • “Success for me is after I get engagement on a publish. And after I get optimistic suggestions from followers.”

One ultimate bit of recommendation. And that is one thing extra individuals in our area want to listen to:

  • “Posting and turning into a public determine within the search engine optimization group is a accountability, as individuals truly comply with your recommendation. So don’t publish something you aren’t 100% positive of.”

New on Search Engine Land

About The Creator

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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