Justice Dept. Stated to Conduct New Interviews in Inquiry Into Google’s Advert Tech

The Justice Division has in current weeks performed new interviews for its investigation into Google’s advert know-how, an indication it might be shifting nearer to submitting its second antitrust case in opposition to the corporate, mentioned three individuals with information of the matter.

The Justice Division for greater than a 12 months has investigated whether or not Google abuses its dominance over the interlocking applied sciences that ship advertisements on-line. Its attorneys at the moment are talking once more with publishers and Google’s rivals to collect new materials, verify proof and take a look at its authorized concept forward of a potential lawsuit, mentioned the individuals, who weren’t licensed to debate confidential issues.

A spokeswoman for the Justice Division didn’t instantly reply to a request for remark. Bloomberg earlier reported the Justice Division conferences.

“The big competitors in internet advertising has made on-line advertisements extra related, lowered advert tech charges and expanded choices for publishers and advertisers,” mentioned Peter Schottenfels, a Google spokesman.

On Aug. 31, U.S. District Court docket of the Southern District of New York will hear Google’s movement to dismiss an antitrust lawsuit led by the State of Texas over the corporate’s advert tech practices. By ready for a ruling on that matter, Justice Division officers may see what a choose thinks of the antitrust claims earlier than continuing with a lawsuit of their very own, these individuals mentioned.

Texas argues in its case that Google obtained and abused a monopoly over the digital promoting business to control auctions and generate earnings far better than these of rival advert exchanges. These are the identical points that the Justice Division has been investigating, mentioned individuals accustomed to the investigation.

In 2020, the Justice Division filed a lawsuit arguing that Google had damaged antimonopoly legal guidelines by abusing its energy over on-line search. Later that 12 months, the attorneys common of Texas and 9 different states filed their very own lawsuit centered on Google’s management of the show advert tech ecosystem, which is utilized by publishers like information retailers to promote advert house on their web sites.

This summer time, Google supplied to resolve the Justice Division inquiry by shifting its advert tech companies right into a separate unit below its mother or father firm, Alphabet, in response to an individual with information of the supply, which was earlier reported by The Wall Avenue Journal. However the authorities was very skeptical of the supply, the individual mentioned.

Mr. Schottenfels mentioned that Google was “partaking constructively with regulators to deal with their issues” and “we now have no plans to promote or exit this enterprise.”