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Samsung Works To Speed up the International Objectives at Cannes Lions 2022 – Samsung International Newsroom

Samsung Electronics demonstrates how manufacturers can leverage their collective attain to empower younger folks and take concrete motion to foster a greater, extra sustainable world.

Yearly, the Cannes Lions Worldwide Competition of Creativity brings numerous manufacturers and advertising and marketing trade leaders collectively to collaborate in shaping the subsequent wave of creativity. Nevertheless, with lower than eight years left, the United Nations has reported that the world is just not on observe to fulfill the International Objectives by 2030. Final week, Samsung Electronics and three Generation17 Younger Leaders attended Cannes Lions to deliver consideration to the function manufacturers can play in serving to to create a extra sustainable future for all. Generation17 is a partnership between Samsung and the United Nations Growth Programme (UNDP) with the intention of magnifying the voices, tales and ingenuity of younger leaders working to assist the world obtain the International Objectives.


Benjamin Braun, Chief Advertising Officer of Samsung Europe, and Generation17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a collection of actions all through the week, highlighting how expertise and creativity can empower the worldwide group, together with younger changemakers, to make an influence.


▲ Generation17 Younger Leaders (Kristian, Nadine and Tafara)



Working for the Future: Samsung and Generation17’s Assist of UN International Objectives

Samsung partnered with Mission Everybody and Karmarama (a part of Accenture Track) to host a panel dialogue on how manufacturers can remodel speak into motion, with a particular concentrate on uplifting the youthful technology and leveraging expertise to mobilize communities for the International Objectives.


Benjamin highlighted that “55% of younger individuals are saying that their voices should not being heard.” At Samsung he continued, “We’ve got entry to expertise” and are “empowering younger folks by giving them the expertise they should amplify their trigger.”


Samsung has been taking an lively function by amplifying the voices of younger folks and harnessing the facility of expertise and data by way of Generation17 and the Samsung International Objectives App.


▲ Predominant stage session held at Theatre Claude Debuusy


In the course of the panel, Nadine emphasised Samsung and UNDP’s help in her struggle to alleviate poverty and supply disaster aid sources throughout her house nation of Lebanon. She shared “My mission is to deliver dignity to each particular person in Lebanon,” she stated. “I couldn’t think about a greater pairing of manufacturers to assist me amplify my voice.”


▲ Benjamin Braun and Nadine Khaouli


Samsung is utilizing its scale to lift consciousness for the International Objectives and empower communities to take measurable steps to make an influence. According to this, Samsung hosted the Samsung International Objectives Photobooth at Cannes Lions, an interactive expertise through which competition attendees took enjoyable photographs whereas studying extra in regards to the International Objectives and the Samsung International Objectives App. This week additionally marked the beginning of Samsung’s work as a Enterprise Avenger, a gaggle of likeminded corporations and organizations which can be constantly in search of methods to innovate, collaborate and drive progress in the direction of the International Objectives.


By way of Generation17 and the Samsung International Objectives App, Samsung is working with UNDP to supply mandatory help for the International Objectives. By way of these initiatives, Samsung has taken an lively function in elevating the voices of the youthful technology and harnessing the facility of expertise to make a distinction. These efforts additional reveal how manufacturers can take tangible motion to make a constructive influence whereas empowering folks all around the world to do the identical.


▲ Samsung International Objectives Photobooth


▲ Frankie the Dino (Utahraptor and UNDP Local weather Activist) visiting Samsung International Objectives Photobooth



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