Monday, August 8, 2022
HomeeCommerceSarenza to be acquired by Beaumanoir Group

Sarenza to be acquired by Beaumanoir Group


The French Beaumanoir Group desires to accumulate vogue retailer Sarenza. The net store is now within the fingers of Monoprix. In line with the Beaumanoir Group, Sarenza will strengthen their ecommerce actions.

Vogue retailer Sarenza was based in 2005 in France. The pure participant provides over 600 manufacturers and operates in 25 markets. The Beaumanoir Group has 2.400 bodily factors of sale worldwide, with manufacturers like Cache Cache and Bonobo below its belt.

Takeover ‘strengthens omnichannel dimension’

The Beaumanoir Group is in unique negotiations with Monoprix, which has been the proprietor of Sarenza since 2018. The value for a possible takeover has not been specified. Founder and director Roland Beaumanoir says Sarenza will strengthen the group’s ‘distribution and e-commerce exercise’,

The value for the takeover was not specified.

“By integrating an completely on-line platform, specializing within the footwear section, the group would enrich its manufacturers and its provide inside its bodily shops and tackle a brand new goal of consumers who make their purchases by way of the Web,” Roland Beaumanoir says.

Deputy CEO Thomas Beaumanoir provides: “This acquisition will strengthen the omnichannel dimension of the group and its companions.”

Sarenza’s gross sales elevated 10% in 2021

Final 12 months, Sarenza elevated gross sales by 10 p.c in comparison with 2020. The retailer has many opponents although, resembling Europe’s main vogue platform and ecommerce large Zalando.

Sarenza’s fundamental competitor is ecommerce large Zalando.

“Sarenza will profit from all of the expertise of the Beaumanoir group to develop into the primary French life-style market,” in accordance with CEO Jérôme Drianno of the Beaumanoir Group.

Proprietor Monoprix continues promoting property

The ecommerce expertise of Sarenza was precisely the rationale Monoprix acquired the retailer 4 years in the past. However its mom firm On line casino group has been promoting property for a couple of months now. This 12 months alone, On line casino bought the French Floa Financial institution, actual property supervisor Mercialys and power firm GreenYellow.

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