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HomeIoTVodafone’s IoT tech ensures 1.5M strawberries make it to Wimbledon

Vodafone’s IoT tech ensures 1.5M strawberries make it to Wimbledon


Vodafone is deploying IoT know-how to make sure 1.5 million strawberries make it to Wimbledon, the world’s oldest tennis event.

Wimbledon merely wouldn’t be the identical with out strawberries and cream. Hughe Lowe Farms has provided Wimbledon’s strawberries for nearly 30 years and can stay the event’s unique provider this yr.

Vodafone has partnered with Hughe Lowe Farms to make sure the strawberries attain their vacation spot, The All England Garden Tennis Membership, in peak situation.

A brand new tracker will allow the farm to observe every load of strawberries which might be heading to Wimbledon. The tracker will report detailed info like temperature, collisions, and vibrations within the packaging.

Marion Regan, MD of Hugh Lowe Farms, stated:

“We’re excited to be working with Vodafone and their help helps us optimise the rising situations of our strawberries.

It’s a nice privilege to be the only supplier of strawberries to Wimbledon, and that’s a task we’ve had for practically 30 years.

Now we’re utilizing Vodafone’s cutting-edge know-how to have the ability to ship the perfect ever high quality strawberries, all produced in a extra sustainable means, for followers to take pleasure in.”

Hughe Lowe Farms can be harnessing the advantages of the IoT throughout the rising course of.

The corporate is utilizing MyFarmWeb – Vodafone’s cloud-based platform for storing, visualising and evaluating all sorts of maps, geographic, and IoT-generated agricultural knowledge – to extend operational insights.

Utilizing the info from MyFarmWeb, Hugh Lowe Farms is ready to enhance soil and crop well being, water use, and allow exact fertiliser and pesticide utility. This finally will increase output whereas lowering waste and carbon emissions.

Nick Gliddon, Enterprise Director at Vodafone UK, commented:

“Know-how has the ability to vary society for the higher and we will see it in motion at Hugh Lowe Farms.

Not solely does our IoT know-how assist the crew make their operations extra environment friendly and produce the perfect strawberries, it additionally helps them be as environmentally pleasant as attainable by lowering extra water utilization and minimising greenhouse fuel emissions.”

A paper launched final yr by Vodafone and WPI Economics discovered that introducing IoT know-how might assist the agriculture industries save 2.4-4.8 million tonnes of CO2e yearly. 

General, the report discovered that rising applied sciences just like the IoT and 5G have the potential to assist the UK minimize 17.4 million tonnes of CO2 per yr.

(Picture Credit score: Vodafone)

Associated: Juniper Analysis: Vodafone Enterprise leads IoT roaming distributors

Need to be taught concerning the IoT from trade leaders? Take a look at IoT Tech Expo going down in Amsterdam, California, and London.

Discover different upcoming enterprise know-how occasions and webinars powered by TechForge right here.

Tags: agriculture, surroundings, farming, hughe lowe farms, web of issues, IoT, myfarmweb, sustainability, vodafone, wimbledon

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