There are many different techniques that can be leveraged to create a high traffic website, such as creating quality content and performing adequate search engine optimization (SEO). The most reliable way to drive traffic to a site in the long term is relevant content that people are interested in reading. If you perform regular updates to your website with this type of information, you can attract new visitors and retain old ones. You will need to attract some initial traffic though, which is where you will probably want to employ search engine optimization. Your content should be written so that it will be interesting and useful to real people, but including the right keywords can help you achieve higher search engine rankings.
The primary way to create a high traffic website, and maintain those levels of traffic, is to offer valuable content that is not likely to become outdated. Content refers to the information, products or services that your website contains. If you have a blog, or any other type of informational site, then your content will be your posts. You should make regular updates with information that will continue to be relevant for years to come, since that way even your old posts will continue to draw traffic. If your website offers some type of service or product, it can also be helpful to have some written, informational content as well.
Search engine optimization is the other factor you will want to consider while attempting to create your high traffic website. This refers to the different ways you can tweak and adjust your site to help it show up higher in various search engine rankings. Since each engine has its own processes to determine rankings, there is no way to write your content specifically for search engines. It is typically a better idea to simply write information that will be useful to your visitors, since that is what the search engine algorithms are typically designed to look for.
One type of SEO involves the use of keywords, which are words or phrases related to the information on a page. By including relevant keywords in your content, you may be able to obtain better search rankings. This can help people who are looking for a particular type of information find it on your site. Irrelevant keywords can hurt your efforts to create a high traffic website, since visitors who do not find the information they wanted will typically not come back.
Backlinks are another SEO-related key to creating a high traffic website. These are links from other webpages that point to your main site, or even to particular articles or pages. People can follow these links directly, which is one way to obtain traffic, but search engines often take them into account as well. A site that has a lot of backlinks from other relevant webpages can typically achieve higher search rankings, which in turn can lead to more traffic.