Planning, execution and follow-up – TechCrunch

The unsure financial panorama of 2022 has left companies and their founders between a rock and a tough place.

Many CEOs can’t afford to easily exist inside the established order frameworks they loved as a part of a rosy 2021. On the identical time, they’re additionally struggling to boost recent capital — and people who are in a position to increase cash and prolong runways are navigating the cultural complexities of down rounds.

The unlucky actuality is that many firms are as a substitute having to chop again on employees to create extra runway. This discount in power (or RIF) is a extra everlasting model of a layoff the place the budgetary adjustments that must be made can’t be solved with a short lived change in personnel numbers.

Quite a lot of QED portfolio firms have needed to execute RIFs. Many who haven’t but carried out so are having intentional discussions about whether or not they need to, significantly at a time after they’re dropping advertising and marketing spend and chopping again on each analysis and improvement plans and pet tasks.

As skilled former operators, we now have skilled these dynamics prior to now. Candidly, we’re in a considerably unenviable place of with the ability to assist our founders navigate these uneven waters as a result of we now have been via it quite a few instances earlier than.

Our greatest-practice recommendation to CEOs is to chop deep sufficient that they’re assured there is not going to be a second spherical within the subsequent few months.

Earlier this summer season, we started sharing a five-page doc that outlined our steering with a few of our portfolio firm CEOs that was based mostly on our private expertise and statement. The doc was not meant to dwell in isolation — as a substitute, it was a basis upon which to construct in collaboration with traders, board members and senior management groups. We’ve got had prolonged discussions with most of our firms in regards to the why, when and hows of creating reductions.

We broke the method down into three elements — planning, execution and follow-up.

In some elements, the rules seem nearly sterile — references to authorized counsel, legal guidelines particular to native jurisdictions, shutting off entry to e-mail and Slack channels. The unavoidable actuality is that when you’ll have to conduct the RIFs in an organized method that’s grounded in sturdy enterprise rationale, there’s all the time an overarching have to ship the message with empathy and respect.

Not all firms which have executed RIFs have carried out so with out error — even when the precise cuts occur as deliberate, avoidable errors can have an enduring impact on workers who stay.


The planning factor of a RIF can’t be overstated.

It begins with assembling the group that drives the RIF and extends via threat assessments, scope, finances, scheduling and communications.

In a small firm, that group might consist solely of prime administration. In a bigger agency, representatives from completely different geographies, items and ranges could also be required. We’re working with our portfolio firms to reply quite a lot of important inquiries to be clear in regards to the function, goals and narrative.

  • What’s driving the necessity for a RIF?
  • Might it have been prevented? What different choices are or had been out there? What different actions are or may very well be complementary? If management erred, take accountability for the errors.