Tuesday, August 9, 2022
HomeTechnologySocial gaming platform INK raises virtually $19M in funding

Social gaming platform INK raises virtually $19M in funding

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Austin-based startup INK Video games introduced it has secured $18.75 million in its newest spherical of fundraising. It plans to make use of this funding to construct out its platform, in addition to its Prize Kingdoms cellular sport.

This marks INK’s second spherical of funding, because it raised $9.5 million final September. The corporate’s platform is a social and Web3 commerce community, which permits customers to revenue from their attain. The INK Pay system pays customers for his or her degree of affect and viewers engagement.

Robert Towles, INK’s CEO and co-founder, instructed GamesBeat about what INK brings to the world of cellular gaming: “INK Video games presents the one platform the place billions of customers can receives a commission for taking part in video games and referring others. With our know-how, customers can onboard their total connectivity and social attain — and monetize their viral attain, eternally.”

Towles added that the cellular market at current doesn’t supply sufficient to the customers: “A number of years in the past, cellular informal avid gamers wished in-game incentives. Now, they perceive the large worth they bring about — they usually anticipate to receives a commission. The tables are turning: Quickly, nugatory incentives gained’t minimize it. Customers desire a significant share in revenues. Much more, billions of individuals now notice they maintain large affect by their social media, connections and following. They wish to wield this profitably and simply.”

Prize Kingdoms

INK Video games’ new launch is Prize Kingdoms, a “distinctive spin on the informal board sport class.” The studio is testing the sport in areas forward of an anticipated launch later this 12 months.

Josh Gause, INK’s CCO and co-founder, instructed GamesBeat in regards to the response to Prize Kingdoms to date. “Customers are taking part in each day, typically logging a number of hours of gametime. Importantly, our playtesting proves that we’re ‘a sport for everybody’ — and may have large attraction to the worldwide gaming group. Engagement charges are already unimaginable throughout numerous segments and demographics, together with age and gender. Customers are blown away by the aggressive social options and alternative to win actual prizes. Full launch of Prize Kingdoms is scheduled for later this 12 months and we’re anticipating mass-market success.”

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